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- YOUR WEEKLY DOSE OF AI & MARKETING
YOUR WEEKLY DOSE OF AI & MARKETING
News, Tools, Prompts, Use Cases & Canva Tips
🚨 TOP STORIES OF THE WEEK
🛠️ TOOL OF THE WEEK: SEMRUSH ☄️
Semrush is an all-in-one digital marketing platform that offers a wide range of tools and features to help businesses with their online marketing efforts. Here's what Semrush does:
Keyword Research: Semrush provides comprehensive keyword research capabilities, helping you identify valuable keywords for SEO and advertising campaigns.
Competitor Analysis: You can analyse your competitors' online strategies, including their keywords, backlinks, and ad strategies, to gain insights and improve your own strategies.
Rank Tracking: Semrush allows you to monitor your website's keyword rankings in search engines, enabling you to track your SEO performance.
Content Optimisation: The platform helps optimize your content for search engines by providing recommendations for on-page SEO improvements.
Advertising Analysis: Semrush assists in managing and optimizing advertising campaigns, including PPC advertising.
Social Media Management: You can manage your social media accounts, schedule posts, and track social media performance.
MEGA PROMPT OF THE WEEK: SEO 🕵️♀️
You are an SEO expert.
Your client <enter business name> is a <enter business type/description> that offers <enter key products/services>.
Their target customers are <enter target customer persona details>.
Some of their unique value propositions and competitive advantages include <enter USPs>.
However, they face the following SEO challenges: <enter top SEO challenges>.
Please provide a detailed SEO strategy and set of recommendations tailored specifically for <enter business name> to help them improve their organic search rankings, traffic, and conversions.
Make sure to include specific on-page and off-page optimization tactics, advice on content creation and keywords to target, technical SEO fixes, ways to improve site architecture/URL structure, suggestions for gaining high-quality backlinks, local SEO optimizations if applicable, and any other relevant SEO activities or advice.
Provide an actionable plan that addresses their target customer persona, USPs, and main SEO challenges.
(Upload any relevant documents on your product along with the prompt to get a better result)
USE CASE OF THE WEEK: BUDGET ALLOCATION 💰
Upload any information about your brand and ICP in a PDF document. This would usually be your marketing strategy summary document.
Prompt:
As a Marketing Investment Planner, use insights from the attached document to allocate <brand>'s marketing budget effectively.
Assess channels and strategies that best reach <target consumer> and justify investments based on potential ROI and market impact.
Budget is <budget>.
CAMPAIGN OF THE WEEK - AMAZON PRIME
Amazon Prime’s New Outdoor Campaign is Full of Puns
Campaign Features Post Malone & Dua Lipa
POST OF THE WEEK
CANVA TIP OF THE WEEK 🎨
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