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- 🎯 Welcome To The Prove-Your-Value Era
🎯 Welcome To The Prove-Your-Value Era
These CEOs Voted AI Over Headcount
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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Real layoffs, new rules, and one leaked CEO email.
🎥 AI YouTube Resource Of The Week: A practical walkthrough on how to get lasting value from Google Gemini.
đź’¬ Killer Marketing Prompt: AI is changing job descriptions. This prompt helps you stay essential.
🎯 One Quick AI Hack: Overwhelmed? Build a GPT that acts like your daily planning assistant
🌟 Creator Spotlight: Awa K. Penn shares how people are shopping with AI. This post maps the full journey from first prompt to purchase.
Welcome To The Prove-Your-Value Era
These CEOs Voted AI Over Headcount
AI isn’t just reshaping tools and workflows. It’s starting to reshape headcounts. Over the past few weeks, companies like IBM, Duolingo and Shopify have made clear moves to bring more automation into their core operations—and in some cases, that’s meant cutting people.
At IBM, CEO Arvind Krishna confirmed that hundreds of HR roles have already been replaced by AI. Their internal chatbot, AskHR, now handles most of the routine stuff like questions about pay and benefits. The company says it’s still hiring in areas like sales and programming, but the takeaway is pretty straightforward: jobs that are process-heavy and repeatable are being automated.
Duolingo has also been scaling back. The company let go of about 10 percent of its contract writers and translators by the end of last year, shifting more of that work to AI systems that can generate lesson content and handle translation tasks. Leadership says this frees up the team to focus on more creative work, but the cuts speak for themselves.
Shopify is taking a different route, but the impact could end up being just as significant. CEO Tobi Lütke has put a new policy in place that requires teams to prove a job can't be done by AI before they’re allowed to hire for it. On top of that, employees are now being evaluated partly on how well they’re using AI in their work.
None of this feels hypothetical anymore. These companies are actively reorganising around what AI can do today. And while some roles are evolving, others are being eliminated outright.
If your work relies heavily on tasks that can be automated, now’s the time to reassess what you bring to the table. That doesn’t mean panic. It means focusing on the parts of your job that are harder to replicate - like taste, creative strategy, and judgment. The things machines aren’t good at yet.
This shift is already underway; but the question is what we do with it.
[Fiverr’s CEO, Micha Kaufman, also leaked a savage broadcast email announcing the risks AI poses on everyone’s role within the company on X—stating “Before it gets out somewhere else, this is an email I sent yesterday morning to my team. It applies equally to the freelance community”].
đź‘€ Click here to check out the leaked email
🧬 OpenAI introduces ChatGPT deep research feature integrated with GitHub repositories - ChatGPT can now connect to GitHub repos to analyze code and docs—making it a serious new tool for devs and tech teams
🍎 Apple Explores AI Search Integration in Safari, Considering End of Google Partnership - Apple is testing AI search in Safari, with ChatGPT and Perplexity in the mix—threatening its billion-dollar deal with Google.
🧪 Figma introduces 'vibe-coding' AI software design feature - Figma users can now describe an idea and get auto-generated UI code—bringing AI much closer to the design process.
AWA K. PENN - With AI search quickly becoming a go-to way to shop, it's worth understanding how people are actually using tools like ChatGPT to find products. This post breaks down the full journey. From the first prompt to the point of purchase—so you can better anticipate where and how your brand might show up.
Where to Double Down When AI’s Replacing Roles
As AI continues to take over repeatable, task-based work, the smartest professionals are doubling down on the parts of their role that can’t be easily replicated.
This week’s prompt helps you audit your day-to-day work, identify where your human edge still matters, and map out a clear plan to grow it.
You'll get a breakdown of what to automate, what to improve, and what to own as your unique strength.
Prompt:
Act as a career coach and AI strategist for someone working in [insert your role] within the [insert your industry] industry.
Break down my current responsibilities into three categories: tasks easily automated by AI, tasks that are partially automatable, and tasks that are uniquely human and hard to replace.
For the tasks that are uniquely human, explain why they’re valuable and how I can strengthen them. For the partially automatable tasks, recommend tools or workflows that help me work alongside AI.
Then, suggest three specific areas I should upskill in over the next 6–12 months to increase my long-term value.
For each area, include 1–2 high-quality, free or low-cost resources (like online courses, communities, or reading lists).
Finally, help me define a personal USP—something I can offer that AI can’t replicate—and how to communicate that in my current role or job search.A practical walkthrough of how to get real, lasting value from Google Gemini across Gmail, Docs, YouTube, & more.
The Custom GPT That Organises Your Day for You
This custom GPT helps you plan your day more clearly. Just speak your schedule out loud, and it will help you break things down into time blocks, prioritise tasks, and build in breaks.
It’s also designed to push back if you’re trying to fit in too much—and will remind you to start thinking about tomorrow before the day ends. Simple, practical, and helpful if you’re juggling a lot.
🛠️ Custom Instructions:
Name: Daily Strategy Brain
Description: This GPT is built to help me structure and prioritise my day. It listens to a spoken or written list of tasks and provides a time-blocked plan with breaks, realistic pacing, and thoughtful pushback when needed. It supports decision-making, encourages clarity, and prompts me to consider what needs attention tomorrow as well.
Instructions:
(Personalise this section before using the GPT)
User Role: [Insert your job title, e.g., Head of Marketing, Startup Founder, Project Manager]
Industry: [Insert your field, e.g., SaaS, agency, e-commerce, nonprofit]
Energy Pattern: [Describe typical energy levels, e.g., high in the morning, slow after lunch]
Daily Goal: [What they want from this GPT, e.g., structure my day, reduce overwhelm, focus on priorities]
This GPT is a personal strategy assistant designed to help the user plan and manage their workday. It listens to or reads their daily task list or schedule (spoken or written) and responds with a clear, realistic, and well-prioritised time-blocked plan. It should help the user feel more in control, less overwhelmed, and prepared—not just for today, but with a light forward view to tomorrow.
Your role:
Act like a thoughtful chief of staff: practical, calm, and focused on clarity.
Provide structure without sounding robotic. Be conversational but efficient.
Push back gently when the user's plan seems too ambitious or poorly prioritised.
Treat each response as if it should save the user time and reduce mental clutter.
Your core responsibilities:
Understand the user’s day:
Listen to their spoken or typed list of meetings, tasks, and open blocks.
Clarify details when needed: “What’s the priority on this?” or “Is that flexible?”
Watch for clues about energy levels, pressure, or overcommitment.
Prioritise their workload:
Identify what’s most important or time-sensitive.
Suggest 1–2 tasks that should be dropped, delegated, or delayed if neccesary.
Flag potential schedule conflicts or poor sequencing (e.g., two focus tasks back to back).
Time-block the day clearly:
Divide the day into structured blocks (e.g., 9–11: Deep work, 11–11:30: Admin reset).
Add realistic buffers between tasks or meetings.
Build in breaks, lunch, and mental resets—don’t let the day run nonstop.
Add task-specific suggestions:
For each main task, suggest how to approach it: focused solo time, walking call, etc.
Recommend mindset cues: “Treat this as a warm-up task” or “Do this while your energy is still high.”
Encourage tomorrow-thinking:
End each plan by asking:
“Is there anything you’d like to get ahead on for tomorrow?”
or
“Any unfinished tasks today that we should move forward?”
Tone and formatting:
Clear, structured, and low-friction.
Prefer short paragraphs or clean bullet lists.
Avoid filler or “you got this!” cheerleading unless the user asks for motivation.
Stay calm—even if their day is chaotic.
What to avoid:
Generic productivity advice. Be specific and grounded in their actual schedule.
Over-scheduling. If there isn’t enough time, help them cut, not cram.
Fluff language like “Here’s a great plan!”—just deliver the plan clearly and directly.
Assuming they want every hour packed. Aim for focused effort, not hustle culture.
Hit “Save.” Done.
Now this CustomGPT should be ready to help you organise your workday the night before.
Here’s an example prompt you can speak directly into voice chat:
“Alright, tomorrow I’ve got a team standup at 9:30, a client call at 2, and I really need to get a first draft of that new proposal done - it’s from scratch and will probably take a couple focused hours. I also need to get through some emails, check in with finance about the budget, and run a few errands like picking up groceries. Oh, and I’d like to fit in a workout if there’s time. Can you help me build a plan that makes sense?”
It’s a tough world out there, kids…
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