Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: ChatGPT just became your new personal shopper—here’s what that means for marketing strategy

📊 One Quick AI Hack: ChatGPT (aka everyones best friend) can now be added on Whatsapp

🎯 AI Tool Of The Week: Select from a library of pre-made AI agents on RelevanceAI

🌟 Creator Spotlight: Sami Sharaf on how to get ai to reverse-engineer what makes your favourite creator’s posts go viral

What’s Actually New With ChatGPT’s Shopping Update?

What Marketers Should Really Know About This Update

OpenAI just dropped a pretty major update: you can now use ChatGPT to shop. Not browse. Not click through pages of listings. Actually shop - like, conversationally.

You can ask it for the best running shoes for flat feet under $150, or a birthday gift for your niece who loves space and baking, and it’ll serve up a curated product list: names, images, prices, quick summaries, and links to buy. It feels more like chatting with a personal shopper than typing into a search engine.

Now, you might be thinking: “Wait, couldn’t ChatGPT already do this?”

Well, Sort of. If you were using the browsing tool, you could ask for recommendations and get a helpful text-based answer pulled from articles and blog posts. But it was hit-or-miss; no images, no consistent structure, sometimes outdated links, and very little ability to understand nuance like budget, aesthetics, or niche needs.

What’s changed is that this is now a dedicated shopping experience, powered by Bing’s shopping engine. ChatGPT isn’t just searching anymore - it’s tapping into structured product data in real time, understanding the intent behind your prompt, and formatting the results into an actually shoppable experience. You still leave ChatGPT to complete the purchase, but everything leading up to that feels smoother, smarter, and way more intuitive.

And that shift from search summaries to true conversational curation, is where things start getting interesting for marketers.

Because the game is changing. It’s no longer about ranking high on Google or outbidding a competitor on a sponsored ad. It’s about being the most helpful, contextually relevant answer to someone’s question. And that answer is now being generated by AI.

So what should marketers actually do?

1. Think like the AI. Write like the user.
If your product listings are just specs and bullet points, you’re going to get skipped. This system favors listings that speak to real-life use cases. “Best for long walks on concrete,” “comfortable for wide feet,” “easy to clean”—those are the kinds of details that match real prompts. Add them in. Think scenario-first, not just feature-first.

2. Expand your presence beyond your site.
ChatGPT uses Bing Shopping, but it also reads editorial reviews, Reddit threads, gift guides, and roundups. If your product is mentioned positively in those spaces, it’s more likely to show up. So pitch product roundups. Get featured on niche blogs. Encourage reviews in the wild. Every mention becomes potential input for the AI.

3. Don’t overlook structured data.
Bing's shopping infrastructure relies heavily on clean product feeds and schema markup. If your metadata is messy or missing entirely, you’re invisible to the system powering this experience. Make sure your pricing, availability, category tags, and product specs are crystal clear and formatted properly.

If you want a quick reality check, try it yourself. Open ChatGPT, pretend to be your customer, and shop with a natural prompt. If your product doesn’t show up, study the ones that do. How are they described? What info do they include? That’s your blueprint.

🎨 When clients assume your best work was done by AI - Some creatives are finding their best work dismissed as machine-made - raising new challenges in proving the value of human craft.

🤖 A long way to go for AI influencers - AI influencers are gaining attention, but most brands still aren’t convinced they can replace real human connection.

📱 Top 14 Social Media Trends (2025) - From AI-powered content to niche communities, here’s what’s shaping social media this year—and what marketers should watch.

⚙️ Duolingo will replace contract workers with AI - Duolingo is shifting to an AI-first model, reducing contractor roles for tasks AI can handle, and integrating AI use into hiring and performance reviews

🎯 The Artificially Intelligent Enterprise - Prompting for Reasoning Models

☕ AI Tangle - Alibaba's Qwen 3 Release, xAI's Potential $20 Billion Fundraiser & Duolingo's Pivot To Go "AI-First"

Add ChatGPT to Your WhatsApp Contacts

Yep, it’s real. You can now message ChatGPT like it’s a friend on WhatsApp.

Just save this number: +1 (800) 242-8478
Then fire off your questions straight from your phone.

You can also just scan the QR code below to get it added.

You can send text, images, and voice notes to ChatGPT on WhatsApp, and it’ll reply in text. Plus, it can pull in real-time info from the web.

Just note: features like custom instructions and memory aren’t available yet unless you’re logged into your ChatGPT account.

No extra apps. No tech skills. Just pure convenience.

Try it next time you’re on the go!

Build Your AI Workforce Without Writing Code With Relevance AI

Relevance AI is a no-code platform that empowers businesses to create and deploy AI agents designed to handle tasks across sales, marketing, customer support, and operations. These agents can manage emails, qualify leads, summarise documents, and more, all without requiring any programming knowledge. ​

Why It’s Useful

Relevance AI turns process-heavy tasks into hands-off automations—drafting emails, summarizing docs, tagging support tickets, and more. Its clean, no-code interface makes it easy for any team member to build and launch AI agents that actually get things done.

Key Features:

No-Code Agent Builder: Design and deploy AI agents using a drag-and-drop interface, eliminating the need for coding.

Multi-Model Support: Integrate with various AI models, including OpenAI, Anthropic, and Google AI, allowing flexibility in choosing the best model for your needs.

Pre-Built Templates: Access a library of templates for common tasks like customer support, sales outreach, and data analysis to accelerate deployment.

Seamless Integrations: Connect with existing tools such as HubSpot, Salesforce, and Zapier to streamline workflows.

Pricing:

Relevance AI offers a generous free tier with enough capacity to build and test real workflows. Perfect for small teams or early experimentation.

Click Here To Explore

SAMI SHARAF - Have ChatGPT break down your favourite LinkedIn posts - analysing hooks, structure, and persuasion - so you can reverse-engineer what makes them work.

Thank you for all your hard work GPT-4 🫡