Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: how AI-generated YouTube content is catching big brands off guard and why marketers are rethinking ad placement strategies as a result.

🌟 Creator Spotlight: Artur Glukhovskyy shares how AI search tools like ChatGPT and Google AI are already reshaping SEO traffic, with insights into which sites they’re favouring.

🎯 One Quick AI Hack: An example use case of how you can use ChatGPT’s new Agent to build a tailored media outreach list and draft personalised emails for your next campaign

🎥 AI YouTube Resource Of The Week: Take a look at OpenAI’s official introduction to their new ChatGPT Agent.

Ads Are Landing In Risky AI-Generated YouTube Spaces

If you’ve spent any time on YouTube lately (particularly YT shorts), you’ve probably noticed an influx of AI-generated videos: quirky cartoon mashups with synthetic voiceovers that somehow rack up millions of views.

Some of these clips have even been monetised with ads from household names like HBO Max, Samsung, Adobe, and Amazon Hub Delivery, landing their campaigns alongside content that isn’t always fact-checked or carefully produced.

After these placements came to light, both Samsung and Adobe shared concerns with Marketing Brew about the lack of transparency in YouTube’s ad tools, saying they’re actively reviewing how their campaigns are delivered across the platform.

Part of the challenge lies in how programmatic advertising works. Brands often rely on automated systems to place ads at scale, but these systems don’t currently offer a way to filter out AI-generated content. That leaves campaigns vulnerable to being served alongside videos that are low effort, misleading, or even outright false. For advertisers trying to protect brand perception, it is an uncomfortable blind spot.

YouTube has started addressing this with updated policies aimed at reducing repetitive and inauthentic uploads, part of a broader effort to clean up its monetisation ecosystem. While some creators worry these changes could sweep up legitimate AI-assisted content, advertisers are hopeful it will bring more control and visibility.

This moment is a signal for marketers to think beyond the basics of topic and demographic targeting. With generative AI flooding platforms like YouTube, smarter placement strategies are becoming essential.

🤖 OpenAI unveils ChatGPT Agent with proactive skills to autonomously complete tasks for users - OpenAI’s ChatGPT Agent goes beyond Operator, handling complex tasks with built-in browsing and app control.

📈 Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge - Airtel’s free Pro offer sends Perplexity AI soaring past ChatGPT to the top of India’s App Store charts.

📊 CMOs might be pushing ahead on AI, but lack of measurement’s holding them back - CMOs are going all in on AI but struggling to measure impact and prove ROI.

🎬 Netflix uses AI effects for first time to cut costs - Netflix applied generative AI to create a major VFX sequence in its Argentine series El Eternauta, pulling it off 10x faster and more affordably than traditional methods.

ARTUR GLUKHOVSKYY  - See how AI search tools like ChatGPT and Google AI are already reshaping SEO traffic, with surprising insights on rankings and referral patterns.

You’re launching a campaign and need to quickly identify relevant media outlets. With ChatGPT Agent, you can research media contacts, compile a spreadsheet, and draft personalised pitch emails to journalists and bloggers all in one seamless workflow.

The Prompt:

Always there when you need some validation 🥹