Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: It’s not just the tech - it’s the story that makes OpenAI viral.

📊 One Quick AI Hack: Want better image results? Feed ChatGPT-4o reference photos

🎯 AI Tool Of The Week: Gen-4 brings frame-perfect consistency to AI-generated video.

🌟 Creator Spotlight: Charlie Hills shares a must-read guide for getting the most out of ChatGPT-4o’s image tool; plus where it still falls short.

Why ChatGPT Feels Bigger Than Google

Great AI Needs Great Marketing

When we think about AI products that make a splash, OpenAI's ChatGPT immediately comes to mind. Its rapid rise to fame has been a case study in how to capture attention, create buzz, and redefine consumer expectations. But Google? Despite its decades of innovation in AI, it’s struggled to achieve the same level of viral success.

One key difference between Google and OpenAI is the brand narrative. OpenAI’s products - like ChatGPT - have a clear, user-focused mission: to democratise access to AI. It’s simple, bold, and easy to rally around. Anyone can understand the value proposition: talk to an AI, get help, be creative, feel empowered. That clarity sparks excitement.

Google’s AI, on the other hand, often gets lost within the broader, more corporate identity of the company. Its AI features are usually rolled into existing tools. Useful? Yes, but not always headline-worthy.

OpenAI has also mastered the art of emotional engagement. ChatGPT doesn’t just work well; it feels like something new. It has personality. It invites exploration. And because it launched as a standalone product, it gave users a reason to share their experiences. Google’s AI, whether it’s Bard or Gemini, often feels more like a backend upgrade. Technically impressive, but lacking that “wow” moment that drives social sharing.

There’s also the matter of timing and risk tolerance. OpenAI launches fast, iterates in public, and lets users be part of the evolution. That openness creates momentum. Google tends to play it safer. With billions of users and a legacy to protect, it moves slower and more cautiously. Which, while understandable, often means missing the window to spark cultural relevance.

For marketers, the lesson is clear: the best tech doesn’t always win. The best story does. Packaging matters. Voice matters. And if you want people to adopt something new - whether it’s a product, a campaign, or an AI-powered feature - it needs to feel human, accessible, and shareable from the start.

Google may dominate in data, infrastructure, and reach. But OpenAI dominates the narrative. And in today’s attention economy, that can make all the difference.

🔮 AI Agents Market is expected to generate a revenue of USD 51.58 Billion by 2032 -  Enterprise adoption and smarter automation are fueling explosive growth in the AI agent space.

🖼️ OpenAI pulls free GPT-4o image generator after one day - OpenAI quietly yanked its free image tool just 24 hours after launch - raising questions about strategy, demand, and moderation challenges.

🧩 AI agents and verifiable credentials: A match made in heaven? - Combining AI agents with digital credentials could reshape how trust and identity work in automated systems.

🧠 What AI Agents Can Teach Busy Leaders About Delegation - AI agents aren’t just smart - they’re offering a masterclass in how to delegate better, faster, and with less friction.

🎯 The Artificially Intelligent Enterprise - Role-Playing with LLMs

☕ AI Tangle - The Largest Tech Fundraiser on Record, Runway's Gen-4 & The Fusing of xAI and X

Get Better Results With ChatGPT’s Image Generator

You’ve probably seen The Ordinary’s viral egg stunt - yep, the skincare brand selling eggs in NYC. A little strange, but it got everyone talking.

We spotted Dennis Minton on LinkedIn taking the idea even further - using ChatGPT 4o’s image generator to imagine what a fashion line from The Ordinary might look like.

So we recreated the process to show you exactly how it works, and maybe spark some ideas for your own projects.

We uploaded a jacket photo and The Ordinary’s logo into ChatGPT-4o’s image generator. Then used this prompt:

“Overlay The Ordinary logo onto the upper right chest area of the jacket in the provided product image. Ensure the logo appears naturally integrated by matching the perspective, lighting, and fabric texture, making it look as though it was part of the original design. Keep all other aspects of the jacket image unchanged.”

The trick? Use reference images. The generator performs way better when it has real visuals to blend together.

You can use this same approach to:

• Create mockups for a new product line

• Explore visual rebrands

• Test logo placements before committing to production

Try it out and see where your imagination takes you!

CHARLIE HILLS - Some more inspo and best practices for ways to leverage ChatGPT 4o’s Image Generator

Meet the Most Consistent AI Video Generator Yet—Runway Gen-4

AI video has officially leveled up. With its new Gen-4 model, Runway has finally cracked one of the biggest challenges in the space: frame-to-frame consistency. The result? Smoother motion, sharper visuals, and AI-generated videos that actually look production-ready.

Why It’s a Game-Changer

If you’ve used AI video tools before, you’ve probably run into flickers, warping, and that uncanny animated feel. Gen-4 changes that. For marketers experimenting with short-form video, concepting creative, or testing ad visuals, Runway makes it way easier to bring your ideas to life—without the glitchiness.

Key Features:

Frame-Perfect Consistency – No more visual flickers or weird transitions—videos flow naturally, even with fast motion.

Higher Visual Fidelity – Sharper images, better lighting, and more realistic textures throughout.

Text-to-Video Simplicity – Generate videos from prompts or images in seconds—perfect for early-stage concepts.

More Creative Control – Style, pacing, and composition are easier to fine-tune with Gen-4’s enhanced toolset.

Fully Web-Based – No downloads, no heavy editing software—just log in and create.

Click here to try it out!

Bro’s really racking his brain 😂