Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Google’s testing a new way to surface content—and it’s not playing by old SEO rules.

🎯 AI Tool Of The Week: Track logos, products, and brand mentions across social, even when you’re not tagged.

✨ One Quick AI Hack: Study Mode helps you break down strategy docs faster—with built-in Q&A and summaries.

🎥 AI YouTube Resource Of The Week: Take a look at the official introduction To ChatGPT’s new ‘Study Mode’.

Web Guide Could Reshape How Your Site Gets Seen

Google’s testing a new search feature called Web Guide, and it could end up changing how people discover your content. While it’s still in the experimental phase, the format gives us a clear signal about where Google is heading with AI and search. Instead of the usual list of links, it breaks results into categorised collections powered by Gemini. That means someone searching for a broad topic like “email marketing” might see curated themes like best practices, platform comparisons, or beginner guides, each packed with grouped links.

The goal here is to make search feel more helpful, especially for open‑ended questions. But for marketers, it raises some real questions about visibility. What shows up in Web Guide isn’t just about traditional SEO anymore, it's based on how well your content fits into these machine-generated groupings. And because Web Guide uses the same query expansion tech that powers AI Overviews and AI Mode, this update isn’t just cosmetic. It reflects Google’s bigger shift toward turning search into an AI-driven conversation.

We’re already seeing how that shift is playing out. AI Overviews are now showing up in about 30 percent of all searches, and in nearly three quarters of searches where someone is trying to solve a problem. These summaries often take the top spot, pushing organic results further down the page. Web Guide adds another layer to that, and while it doesn't always appear, it's clear Google is testing new ways to surface content that feels more structured and relevant.

So what should marketers focus on now? The new playbook is all about helping AI understand and surface your content. That means writing with clarity, using structure, and anticipating the kinds of follow‑up questions your audience might ask. These are the things AI looks for when deciding what content to pull into an answer, which is why long-form guides, how‑tos, and explainers tend to perform better in these new formats. This approach is sometimes called Generative Engine Optimisation or Answer Engine Optimisation, and it's quickly becoming just as important as traditional SEO.

There's also a bigger shift happening in how people discover content. As AI changes search behaviour, marketers are diversifying beyond Google. Platforms like TikTok, YouTube, ChatGPT, and Amazon are becoming major discovery channels. Google is still important, but it's no longer the only way people find what they're looking for.

The bottom line is that AI isn’t just changing the look of search results, it's changing the rules. Visibility depends less on ranking and more on how useful, structured, and understandable your content is. Google is moving toward a search experience that behaves more like a conversation. If your content doesn’t fit naturally into that kind of exchange, it may not be seen.

🧾 Which Marketing Jobs Are Most Affected by AI? - A breakdown of which roles are being automated fastest—and which skills are still in demand.

🗣️ How AI Is Changing Marketing Communications - From personalization to tone, here’s how AI is reshaping the way brands speak.

🤝 Best Use of AI in Influencer Marketing - A look at the smart ways brands are using AI to match, brief, and measure influencers.

🛠️ ChatGPT agent explained: Everything you need to know - A simple explainer on what ChatGPT agents are, how they work, and why they matter.

📊 ​​Making AI deep research work for strategic marketing tasks - How marketers are using AI to dig deeper into audience insights, trends, and strategy.

💼 The Artificially Intelligent Enterprise - Top 3 AI Tactics to Drive Superior Results

☕ AI Tangle - Tesla X Samsung $16.5B Deal, China's New AI Alliances & A Tool to Slash US Federal Regulations

💡 AI CIO - Announcing Our First Authors Retreat

​📻 AI Confidential Podcast - Confidential Computing Summit 2025 Day 2 Recap & Interviews

YouScan is a social listening tool that goes beyond keywords - it uses AI to analyse images, text, and sentiment across social platforms so you can track brand mentions, spot trends, and see how your products are showing up online. It’s especially useful on visual-first platforms like Instagram, TikTok, and YouTube where traditional tools miss what’s happening in the content itself.

Many social listening platforms are limited to text. YouScan adds computer vision into the mix so it can identify your logo or product in a photo or video - even if it’s not tagged. That means you’re getting a fuller picture of how people are engaging with your brand. It’s a powerful tool for brand monitoring, influencer tracking, and campaign feedback without needing an enterprise-sized budget.

AI-powered image recognition to detect logos, products, or scenes

Real-time sentiment analysis and trend tracking

influencer discovery based on visual and text engagement

Custom dashboards and automated reports

👉 Take A Look At YouScan

ChatGPT’s new Study Mode isn’t just for students. It’s one of the most useful ways to work through dense material - especially if you're dealing with long strategy decks, audience research, internal reports, or positioning docs that usually take forever to digest.

Instead of dumping a PDF into a chat and asking for a summary, Study Mode creates a fully interactive interface. You get instant highlights, a live Q&A panel, and the ability to drill into any section without having to scroll or re-upload. It's like giving your document a brain, and turning it into a conversation.

Speeds up reviews of long strategy or planning docs.

Great for pulling insights from campaign retros or audience research.

Can turn your own tone of voice or brand guide into a training tool.

Perfect for onboarding new team members on existing assets.

1) Available in ChatGPT (GPT‑4, desktop only for now)

2) Click the paperclip 📎 to upload your file

3) Once uploaded, click “Study this file”.

You’ll get a split view with:

Ask things like:

“Summarise just the customer research section”
“What’s the strongest insight in this doc?”
“Rewrite this section in a sharper tone”
“Turn this into a pitch deck outline”

If you regularly work with long reports, client onboarding packs, or strategy docs, Study Mode saves hours and gives you better answers - faster.