Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Find out why PR will remain a people-first game.

📊 AI Case Study Of The Week: Explore Netflix’s use of AI to personalise visuals.

🎯 Killer Marketing Prompt: Plan the perfect social media giveaway with this week’s killer marketing prompt

🌟 Creator Spotlight: Allie’s always bringing the good stuff on AI! This week, she’s sharing a super handy ChatGPT troubleshooting guide to help you get the most out of your ChatGPT experience

Why PR Marketers Could Be Safe from AI

Will AI Ever Really Possess Intuition? - Unlikely

AI is transforming how marketers work—streamlining tasks, improving efficiency, and offering faster ways to produce and optimise content. But in PR, where trust, relationships, and timing are key, AI can’t replace human expertise—it can only enhance it.

AI offers real value in media monitoring, where tools like Meltwater and Cision leverage AI to track mentions, measure sentiment, and identify trending topics. This allows marketers to respond faster and more strategically to shifts in public perception. In content optimisation, AI helps identify which formats and tones resonate best, assisting PR teams in repurposing content across various channels.

However, despite AI’s growing role in marketing, PR remains one of the sectors where human expertise still holds the upper hand; PR is one of the sectors less impacted by AI because its success hinges on elements AI can’t replicate - creativity, intuition, and relationships.

Crafting a compelling story isn’t just about data; it’s about understanding human emotions, current events, and what makes people tick. Building relationships with journalists and stakeholders, knowing the right time to pitch a story, and having a feel for what will resonate with an audience - these are deeply human skills.

Even if AI can draft a well-structured press release, it can’t tell you if your angle will cut through the noise. And when every brand has access to similar AI tools, what truly differentiates a great PR campaign is originality. Without that, you risk sounding like everyone else - a big problem in a world where attention is scarce.

The opportunity lies in using AI as a force multiplier: let it handle the routine tasks, but keep your focus on the human side of PR. The brands that will stand out aren’t just the ones using AI - they’re the ones pairing it with creative thinking and strategic relationship-building.

🎧 Google can now turn your Discover feed into an AI-generated podcast - Google gives users audio summaries on demand

🎂 ChatGPT Marks Two Years as AI Enters New Era of Complex Reasoning - A milestone reflection on ChatGPT’s evolution & what’s next in advanced problem-solving

🏛 Godfather of AI throws support behind Elon Musk’s Lawsuit against OpenAI - AI pioneer Geoffrey Hinton backs Musk’s legal battle, raising questions about AI ethics

🏨 Content Strategy for Hotels in 2025: It’s time to Embrace AI - AI-driven personalisation & automation for the hospitality industry

Turn Blog Posts into LinkedIn Carousels

Transform your top-performing blog posts into engaging LinkedIn carousels using Gamma. It’s a quick and effective way to expand your reach, boost engagement, and get more value from your content!

Give Gamma a try!

Allie K Millar - A Handy ChatGPT Troubleshooting Guide

Netflix’s AI Strategy For Personalised Movie Thumbnails

The Overview

Netflix transformed the way users engage with its content by deploying personalised dynamic thumbnails.

These AI-driven thumbnails adapt based on each user’s behaviour, showing the most compelling visual that increases the likelihood of them watching a title.

The result? Higher click-through rates (CTR), longer watch times, and improved user satisfaction.

Key AI Components

Machine Learning Frameworks
Netflix’s ML models analyse user behaviour - like viewing history and click patterns - to predict what type of thumbnails will resonate most with each user.

For Example: Fans of action movies may get frames highlighting intense scenes, while romantic comedy lovers see thumbnails focusing on emotional moments.

Computer Vision Algorithms
AI models scan video content to extract high-quality frames. Each frame is evaluated and ranked based on factors such as clarity, character prominence, and emotion. The best-ranked frames are selected for potential use as thumbnails.

Contextual Bandits Models
Netflix deploys contextual bandits models to choose the best thumbnail in real-time. These models balance:

• Exploration: Testing new thumbnails for insights.

• Exploitation: Showing proven high-performing thumbnails.
  Continuous learning ensures optimal engagement by adapting thumbnails to user preferences over time.

Replicate it

Collect user interaction data (e.g., clicks, views, preferences).

Use computer vision tools like OpenCV or TensorFlow to extract and rank frames from content.

Apply contextual bandits models to dynamically test and display thumbnails, using frameworks like Vowpal Wabbit or scikit-learn.

Continuously A/B test for performance improvement.

Get ChatGPT To Create a Social Media Giveaway Planner

The Prompt:

You are a social media strategist tasked with creating a detailed giveaway campaign plan for [Brand Name]. The objective is to increase engagement, grow followers, and generate leads on [Platform(s), e.g., Instagram, LinkedIn, Twitter]. Your task is to design a campaign that includes:

Goal Definition:
Clearly outline the main objectives of the giveaway (e.g., brand awareness, lead generation, audience engagement).

Prize Selection:
Suggest 3-5 prize ideas that align with the brand’s target audience and encourage maximum participation.

Entry Mechanism:
Recommend easy and engaging ways for users to enter the giveaway (e.g., following the brand, tagging friends, sharing posts).

Content Plan:
Create a content calendar with 3-5 posts leading up to the giveaway and 2-3 reminder posts.
Include post captions, hashtags, and CTA variations for each post.

Promotion Strategy:
Propose strategies for cross-promotion, including collaborations with influencers or other brands, boosting posts, and using email newsletters.

Terms & Conditions:
Provide a brief example of giveaway rules that comply with [Platform Name] guidelines.

Performance Tracking:
Outline key metrics to track, such as follower growth, engagement rate, and user-generated content.

Ensure that the campaign plan is engaging, aligns with [Brand Name]’s tone of voice, and maximises participation. Keep your suggestions concise and practical.

HUMAN’S ARE PRETTY IMPRESSIVE TOO