X Users Are Earning Thousands From US Election Misinformation

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AI Top Story

How X Users Can Earn Thousands From US Election Misinformation And AI Images

Some users on X (formerly Twitter) are reportedly earning substantial income by sharing election misinformation, AI-generated images, and unfounded conspiracy theories. Organised networks of X accounts re-share each other’s content multiple times a day, boosting engagement and revenue.

Recent platform changes have further incentivised high-engagement content by rewarding likes, shares, and comments from premium users rather than ad-based interactions. While Freedom Uncut and Brown Eyed Susan, two prominent X users, claim their AI-created images and satirical content “spark conversation,” critics argue that such sensational posts, especially those that blur fact and fiction, could influence the U.S. election.

As X lacks stringent guidelines on misinformation, users can freely post provocative, sometimes misleading content to maximise reach and income. This approach has raised questions about X’s role in amplifying divisive narratives at a sensitive political time. 

While X occasionally adds labels to manipulated media, it has faced criticism for not enforcing stricter misinformation policies, which could impact the upcoming election as users navigate fact, fiction, and financial incentives on the platform.

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