Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Get a look at Pulse, ChatGPT’s new feature that delivers tailored daily briefings from your chats, calendar, and Gmail.
🌟 AI Use Case Of The Week: How Kellanova is using AI to predict which ad creative will hit KPIs before campaigns go live and how you can apply the same approach.
🎯 Killer Marketing Prompt: This week’s prompt shows you how to turn a customer’s daily routine into laser-focused ad hooks that feel natural and persuasive.
🎥 AI YouTube Resource Of The Week: Google Gemini’s latest updates showcase new ways AI can support productivity, learning, and creative projects.
Your New Morning Habit: ChatGPT Pulse
OpenAI Tests Proactive AI
Most of us already have a morning ritual with our phones - skimming the inbox, glancing at the calendar, checking a couple of news feeds before the day takes over. OpenAI’s latest update suggests ChatGPT wants to step right into that routine. It’s introducing a new feature called Pulse, designed to hand you a personalised morning briefing the moment you open the app.
Here’s how it works. While you’re offline, ChatGPT assembles a set of visual cards that greet you the next day. These cards draw on your memory, recent chats, and, if you opt in, integrations like Gmail and Google Calendar. The result is a short, scannable briefing: a reminder about today’s client meetings, a summary of important emails that landed overnight, or a note from a past conversation that’s worth picking back up.
The experience is meant to be quick. You don’t get an endless feed - just a handful of cards designed to be useful at a glance. You can expand them for more detail, dismiss the ones you don’t need, or follow up directly in ChatGPT. And if it’s not your style, both Pulse and memory can be turned off at any time, with full control over what’s connected.
That means a sales manager might open Pulse and see their pipeline review call highlighted on the day’s agenda. An executive assistant could spot a draft email flagged for attention. A project lead might be reminded of a planning note from a past chat that lines up with the week’s deadlines. Instead of bouncing between apps first thing in the morning, the essentials are already waiting in one place.
Right now, Pulse is rolling out to Pro users on iOS and Android, and it requires memory to be switched on. Desktop and web aren’t included yet. OpenAI is calling this an early experiment; one step toward a version of ChatGPT that’s less about waiting for prompts and more about offering timely context on its own.
Pulse shows how AI can fit naturally into daily workflows. Not by replacing the systems businesses already rely on, but by pulling the most relevant pieces into a briefing that’s ready when the day begins.
🧩 How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides - Find out how “agentic AI” could bridge the gap between creative vision and data-driven precision in marketing.
👤 UK models launch petition to protect likeness from AI misuse - See why UK models are calling for stronger protections to stop AI from misusing their images and likenesses.
⚔️ The great AI showdown: ChatGPT, Gemini, Perplexity & Claude square off at The Drum Live - Catch the highlights from a live face-off between today’s top AI platforms and how they stack up against each other.
🤳 Brands turn to AI tools, data audits to tackle fake influencers - Learn how brands are using AI to spot fake influencers and clean up their partnerships with more reliable data.
🔎 Google launches Search Live in US, enabling real-time AI conversations and camera sharing in app - Discover how Google’s new Search Live lets you chat with AI in real time and even share live camera views.
Predicting Creative Wins With AI at Kellanova
Kellanova, the company behind brands like Pringles, Cheez-It, and Pop-Tarts, has built a way to check the strength of creative before campaigns go live. Instead of waiting until ads are in market to see what resonates, the company runs assets through machine learning models trained on past campaign results. These models estimate performance against specific goals like purchase intent or brand recall.
Marketers at Kellanova can feed early versions of ads into the system, review predicted scores, and compare different creative directions. If one variation shows stronger recall or intent, the team can refine that piece of work before launch. The approach helps reduce wasted spend on underperforming ideas and keeps creative teams focused on assets with the best chance of delivering results.
How To Replicate Something Similar
Even without Kellanova’s custom setup, there are tools available to test creative before it reaches your audience:
Metric focus: Start with clear KPIs - brand lift, conversions, awareness - and use AI tools to measure creative against those priorities.
Using this type of testing doesn’t replace creative instinct, but it adds a layer of evidence that helps teams make smarter choices before spending big on distribution.
Turning a Persona’s Day Into Ad Hooks
The best ad hooks often come from seeing the world through your customer’s eyes. Instead of writing in a vacuum, use ChatGPT to imagine a detailed day-in-the-life of your audience — from their habits and frustrations to the exact moments where your product can slot in.
“You are a marketing strategist helping me uncover ad hooks.
Business context:
Product/Service: [insert product or service description]
Target Audience Type: [e.g. busy professionals, first-time parents, Gen Z students]
Brand Voice: [insert voice guidelines, e.g. bold, trustworthy, playful]
Marketing Goal: [awareness, engagement, conversions, etc.]
Task:
First, create a detailed persona profile based on the target audience type, including:
Lifestyle and daily habits
Goals and motivations
Job role and responsibilities (if relevant)
Frustrations and pain points my product could solve
Narrate a “day in the life” of this persona in story form.
Identify the exact moments where they face challenges or decisions my product can address.
For each of those moments, create an ad hook that:
Speaks directly to their mindset in that moment
Aligns with the brand voice provided
Stays under 12 words for maximum punch
Present the output in three sections:
Persona profile
Day-in-the-life narrative
5 ad hooks”Explore Gemini’s Latest Productivity Features
See how Gemini’s new desktop screen-share + voice can guide you through complex tasks in real time (like filling out IRS forms), how to use system instructions, function calling, and Google Search grounding.
You’ll also discover Mixboard for editable moodboards, Learn Your Way for personalised lessons from PDFs, and Stitch for turning app ideas into exportable mockups and Figma designs.
Practical tools for marketers, product teams, and creators looking to move faster from idea to execution.
Affirmations in the age of AI..
